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About

Who? I’m Selene (Xinyu) Hu, a Senior Product Designer with 8+ years of experience creating user-centered SaaS and mobile products. I specialize in transforming complex workflows into intuitive, accessible experiences, with expertise in AI-powered solutions, design systems, and cross-platform delivery. My work consistently drives measurable business impact through usability, accessibility, and data-informed design.

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8+ Years of experience

How I WorkHow I WorkHow I Work

Why? I create user-centered designs that solve real problems and drive meaningful impact.

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01. Discussion
Through comprehensive user research and business analysis, I help clients clarify project goals and user needs. With 8+ years of experience, I can quickly identify core problems and develop effective design strategies. Services Include: User Research & Analysis, Competitive Analysis, Business Requirements Mapping, Design Strategy Development, Project Planning & Timeline.
02. Design
Specializing in mobile and web interface design, I create digital experiences that are both beautiful and functional. Every design decision is grounded in user behavior and business objectives, ensuring the final product truly solves problems.
03. Development
Working closely with development teams to ensure design vision is perfectly implemented. I provide detailed design specifications and technical guidance, making sure every pixel meets expectations.
04. Production
Product launch is just the beginning. I provide ongoing design support and optimization recommendations, continuously improving product experience through data analysis and user feedback to ensure long-term success.

1 Research

I start by understanding users and business requirements through research, competitive analysis, and stakeholder interviews to define clear design objectives.

2 Design

I craft intuitive interfaces for mobile and web platforms, balancing user needs with business goals through wireframing, prototyping, and visual design.

3 Development

I collaborate closely with developers, providing detailed specifications and design systems to ensure pixel-perfect implementation and optimal user experience.

4 Production

I support product launches through user testing, gather feedback for iterations, and continuously improve designs based on real user behavior and analytics.

Works

All works
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FinFlow - Mobile Banking Concept

I designed a mobile banking concept that addresses common pain points in financial management. This project explores how secure identity verification and intuitive bill management can create a seamless user experience while maintaining the highest security standards. The design emphasizes user trust through clear visual hierarchy and familiar interaction patterns.

RealSnap - Real Estate Photo Management Platform

I designed a comprehensive web platform that helps real estate professionals manage and edit property photos more efficiently. This project challenged me to create an interface that balances powerful editing capabilities with collaborative workflow features. The design focuses on reducing complexity while maintaining professional-grade functionality.

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Chefify - AI Cooking Assistant Concept

I explored how AI and computer vision could transform home cooking through this comprehensive mobile app concept. This project pushed me to design for emerging technologies while keeping the experience grounded in real user needs. The challenge was making complex AI features feel approachable and trustworthy for everyday cooking.

Contact MeContact MeContact Me

How? Interested in my work? I'd love to hear from you! Whether you're looking for a UX designer or want to discuss design opportunities, feel free to reach out via email or phone.